TY - BOOK AU - Roman G. Hiedhi9ng Jr. & Scott W. Couper . AU - Roman G. Hiedhi9ng Jr. & Scott W. Couper . TI - The Successful Marketing Plan ; a discipling & comprehensive approach SN - 0844232033 PY - 1997/// CY - Illinois U S A PB - N T C Business Books KW - Marketing N1 - Includes Index ER -