Roman G. Hiedhi9ng Jr. & Scott W. Couper . The Successful Marketing Plan ; a discipling & comprehensive approach Roman G. Hiebing Jr. & Scott W. Couper . - 2nd - Illinois U S A N T C Business Books c1997 - [xxxiv], 510p . : ill, Chart ; 29cm. Includes Index. ISBN: 0844232033 Subjects--Topical Terms: Marketing Dewey Class. No.: / 658/ H531s/ 1997