TY  - BOOK
AU  - Orville C. Walker ,Jr.,Herper W.  Boyd . Jr. , & Jean - Claude Larreche
AU  - Orville C. Walker ,Jr.,Herper W.  Boyd . Jr. , & Jean - Claude Larreche
TI  - Marketing Strategy 
SN  - 0-256-0692-9
U1  - 658.802/WAM 
PY  - 1996///
CY  - Boston 
PB  - Irwin
KW  - Marketing
N1  - Includes Index
ER  -