Orville C. Walker ,Jr.,Herper W.  Boyd . Jr. , & Jean - Claude Larreche <br/>
Marketing Strategy  
Orville C. Walker ,Jr.,Herper W.  Boyd . Jr. , & Jean - Claude Larreche 
 - 2nd 
 - Boston   Irwin  c1996 
 - [xxiv] , 392p . :  ill . ; 23cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0-256-0692-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802/WAM