TY  - BOOK
AU  - Czinkota, Michael R. &  Ilkka A . Ron nainen
AU  - Michal  R. Czinkota &  Ilkka A . Ron nainen
TI  - International Marketing Strategy
SN  - 0030983738
U1  - 658.848/ C998i/ 1994 
PY  - 1994///
CY  - New York
PB  - The Dryden Press
KW  - Marketing
N1  - Includes Index
ER  -