TY  - BOOK
AU  - Dutka, Solomon
AU  - Solomon Dutka
TI  - DAGAMAR : Defining Advertising Goods for Measles Advertising Results
SN  - 0-8442-3422-2
U1  - 659.11/ D952d/ 1995 
PY  - 1995///
CY  - U S A 
PB  - N T C Business Books
KW  - Marketing
ER  -