Dutka, Solomon <br/>
DAGAMAR : Defining Advertising Goods for Measles Advertising Results. 
Solomon Dutka 
 - 2nd 
 - U S A   N T C Business Books  c1995 
 - [xii] , 129p . :  ill . ; 23cm . 
<br/><br/><label>ISBN: </label>0-8442-3422-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.11/ D952d/ 1995