TY  - BOOK
AU  - Sally Dibb & Lyndon Semkin
AU  - Sally Dibb & Lyndon Semkin & Yohn Bradley
TI  - The Marketing Planning Work Book : Effective Marketing for Marketing Management
U1  - 658.802/D544m/1996 
CY  - London & Niw  York
PB  - c1996
KW  - Marketing
N1  - Includes Index
ER  -