TY  - BOOK
AU  - Sally Dibb & Lyndon Semkin
AU  - Sally Dibb & Lyndon Semkin
TI  - The Market Segmentation Work Book ; Target Marketing for Marketing Management
U1  - 658.802/ Si457m/ 1996 
PY  - 1996///
CY  -  London & New York
PB  - Routledge
KW  - Marketing
N1  - Includes Index
ER  -