Sally Dibb & Lyndon Semkin <br/>
The Market Segmentation Work Book ; Target Marketing for Marketing Management. 
Sally Dibb & Lyndon Semkin 
 - London & New York  Routledge  c1996 
 - [xiii] , 219p . :  ill . Chart ; 23cm.  
<br/><br/> Includes Index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802/ Si457m/ 1996