TY  - BOOK
AU  - Ben M. Enis , Keith  K. Cox& Michal P. Mokwa
AU  - Ben M. Enis , Keith  K. Cox& Michal P. Mokwa
TI  - Marketing Classes ; A Selection of Influential Articles
SN  - 0-205-15988-5
U1  - 658.8 /ENM 
PY  - 1991///
CY  - U S A
PB  - Prentice Hall
KW  - Marketing
N1  - Includes Index
ER  -