Ben M. Enis , Keith  K. Cox& Michal P. Mokwa <br/>
Marketing Classes ; A Selection of Influential Articles. 
Ben M. Enis , Keith  K. Cox& Michal P. Mokwa 
 - 8th 
 - U S A  Prentice Hall  1991 
 - [xii],612p. :  ill, 23cm.  Marketing. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0-205-15988-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 /ENM