TY  - BOOK
AU  -   Peter, J. Paul 
AU  - J. Paul Peten & James H. Donnelly
TI  - A Preface to Marketing Management
SN  - 0256202818
U1  - 658.8/ P4412m/ 1996 
PY  - 1996///
CY  - U S A
PB  - Rob Zwettlen
KW  - Marketing
N1  - Includes Index
ER  -