Peter, J. Paul  <br/>
A Preface to Marketing Management: 
J. Paul Peten & James H. Donnelly 
 - 7th 
 - U S A  Rob Zwettlen  c1996 
 - xi, 368p. :  23cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0256202818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/ P4412m/ 1996