TY  - BOOK
AU  -   Mohan, Manendra 
AU  - Manendra Mohan 
TI  - Advertising Management Concepts & Cases 
SN  - 0-07-451780-5
U1  - 659.1/MOM 
PY  - 1989///
CY  - New Delhi 
PB  - Tata Mc Graw Hill 
KW  - Marketing
N1  - Includes index
ER  -