Mohan, Manendra  <br/>
Advertising Management Concepts & Cases  
Manendra Mohan  
 - New Delhi   Tata Mc Graw Hill   1989 
 - [xi],418p.: 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-07-451780-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>659.1/MOM