C. Mc . Danial , Rogor Gates & Shiva Ivandan <br/>
Introduction Manual Contemporary Marketing Ree arch 
C. Mc . Danial , Rogor Gates & Shiva Ivandan 
 - 3rd 
 - Minneapolis  West Publishing    1996 
 - 2844 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing