TY  - BOOK
AU  - Philip Kotler & G.Armstrong 
AU  - Philip Kotler & G.Armstrong 
TI  - Marketing: An Introductions
SN  - 0132527103
U1  - 658.8/ K8487m/ 1997 
PY  - 1997///
CY  - Prentia Hale 
PB  - Upper Saddle Rever N.J
KW  - Marketing
N1  - Includes index
ER  -