Philip Kotler & G.Armstrong  <br/>
Marketing: An Introductions/ 
Philip Kotler & G.Armstrong  
 - 4th 
 - Prentia Hale   Upper Saddle Rever N.J  c1997 
 - [xxix], 585p. :  ill, Table, Graph; 25cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0132527103 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/ K8487m/ 1997