TY  - BOOK
AU  - Isobel Doole & Robin Lowe 
AU  - Isobel Doole & Robin Lowe 
TI  - International Marketing Strategy
SN  - 0-415-14454-x
U1  - 658.8/DOI 
PY  - 1997///
CY  - London
PB  - Thomson Business Press
KW  - Marketing
N1  - Includes Index
ER  -