TY  - BOOK
AU  - D.R.Lehmann,R.S.Winer 
AU  - D.R.Lehmann,R.S.Winer 
TI  - Analysis for Marketing Planning 
SN  - 0256214425
U1  - 658.802/LEA 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing
N1  - Includes Index
ER  -