D.R.Lehmann,R.S.Winer  <br/>
Analysis for Marketing Planning  
D.R.Lehmann,R.S.Winer  
 - 4th 
 - Chicago  Irwin  1997 
 - xi, 211p.  ills. ;   27cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0256214425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802/LEA