TY  - BOOK
AU  -   Perreault, William D. E.Jeromc Macarthy 
AU  - William D.Perreault ,E.Jeromc Macarthy 
TI  - Application in Basic Marketing :Clipping from the Popular Business Press 1996-1997
U1  - 658.8/PEA 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing
ER  -