Perreault, William D. E.Jeromc Macarthy Application in Basic Marketing :Clipping from the Popular Business Press 1996-1997 William D.Perreault ,E.Jeromc Macarthy - Chicago Irwin 1997 - 226p.: 25cm. Marketing Subjects--Topical Terms: Marketing Marketing LC Class. No.: / 0-256-20476-4 Dewey Class. No.: 658.8/PEA