Edited by T. Bettina Cornwell Global Exchanges/ The Washington Past International Marketing Company: T. Bettina Cornwell - 1st ed. - Boston Allyn & Becon c1992 - [x],306p . : ill . ; 23 cm. ISBN: 0205147208 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.848/B7946m/ 1993