TY  - BOOK
AU  - E.Jerome Mc Carthy,J.F.Grashof 
AU  - E.Jerome Mc Carthy,J.F.Grashof 
TI  - Readings in Basic Marketing 
SN  - 0-256-02050-7
U1  - 658.8/MCR 
PY  - 1978///
CY  - Homewood, Iuinois
PB  - Irwin
KW  - Marketing
ER  -