TY  - BOOK
AU  - Churchill, Gilbart A.
AU  - GilbErt A.Churchill,Jr
TI  - Marketing Research Methodological Foundation/ 
U1  - 658.83/ C4754m/ 1995 
PY  - 1995///
CY  - New York
PB  - The Dryden Press
KW  - Marketing
N1  - Include Index; BBA, MBA
ER  -