Churchill, Gilbart A. <br/>
Marketing Research Methodological Foundation/  
Gilbert A.Churchill,Jr 
 - 6th ed. 
 - New York  The Dryden Press  c1995 
 - [xxxiv],1117p. :  24 cm. 
<br/><br/> Include Index. 
<br/><br/>
<br/><br/><label>Subjects--Topical Terms: </label><br/> <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.83/ C4754m/ 1995