Lilien, Gary L.  <br/>
Marketing Models / 
Gray L.Lilien,Philip Kotler ,K.Sridhar Moorthy  
 - New Jersey :  Prentice Hall,  c1992. 
 - [xv], 803 p . :  chart,Table, ;   23 cm. 
<br/><br/> Includes Bibliography and Index . 
<br/><br/><label>ISBN: </label>013545641x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8007/L6277m/ 1992