TY  - BOOK
AU  - Dyer, Robert F.
AU  - Forman, Ernest H.
TI  - An analytic approach to marketing decisions
SN  - 0-13-558826-X
U1  - 658.8'02 / DYA 
PY  - 1991///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
ER  -