Dyer, Robert F. <br/>
An analytic approach to marketing decisions / 
Robert F. Dyer & Ernest H. Forman 
 - New Jersey :  Prentice Hall,  c1991. 
 - xiii, 364 p. : 
<br/><br/><label>ISBN: </label>0-13-558826-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8'02 / DYA