TY  - BOOK
AU  - Donald J.Bowersox & M.Bixby Cooper 
AU  - Donald J.Bowersox & M.Bixby Cooper 
TI  - Strategic Marketing & Channel Management
SN  - 0-07-006757-0
U1  - 658.8/ B6779s/ 1992 
PY  - 1992///
CY  - New York
PB  - Mc Grow Hill 
KW  - Marketing
N1  - Includes index
ER  -