Donald J.Bowersox & M.Bixby Cooper  <br/>
Strategic Marketing & Channel Management : 
Donald J.Bowersox & M.Bixby Cooper  
 - New York  Mc Grow Hill   c1992 
 - [xix],488p.:  Table,Chart;232cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-07-006757-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ B6779s/ 1992