Johanson, Johny K. <br/>
Global Marketing: Foreign Entry, Local Marketing, and Global Management/  
Johny K.Johanson  
 - Chicago  Irwin  c1997 
 - [xx],716p. :  ill, Graph, Maps ; 24cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0256160511 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ J599g/ 1997