TY  - BOOK
AU  - Bagozzi, Richard R. 
TI  - Principles of Marketing Research
SN  - 9781557865489
U1  - 658.83/ B1471p/ 1994 
PY  - 1994///
CY  - USA
PB  - Black Wall
KW  - Marketing
N1  - Includes index
ER  -