TY  - BOOK
AU  - D. A. Aaker
AU  - V. Kumar and George S. Day
TI  - Marketing Research
SN  - 0471552542
U1  - 658.83/ Aa41m/ 1995 
PY  - 1995///
CY  - New York
PB  - John wiley 
KW  - Marketing
N1  - Includes Index
ER  -