D. A. Aaker <br/>
Marketing Research 
D. A. Aaker, V. Kumar and George S. Day 
 - 5th 
 - New York  John wiley   c1995 
 - [xvi], 783p. :  ill. Tabil, Chart ;   26cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0471552542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83/ Aa41m/ 1995