Bernhardt,Kenneth L. <br/>
Marketing Management 
K. L.Bernhardt 
 - 5th 
 - Boston   Irwin  1991 
 - [xvi],815p.:  23cm.  Marketing 
<br/><br/><label>ISBN: </label>0-256-08832-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/BEM