TY  - BOOK
AU  - O'Shaughnessy John
AU  - John O'Shaughnessy
TI  - Competitive Marketing: A Strategic approach
SN  - 0415093171
U1  - 658.8/ Os41c/ 1995 
PY  - 1995///
CY  - London
PB  - Rontledge 
KW  - Marketing
N1  - Includes Index
ER  -