O'Shaughnessy John <br/>
Competitive Marketing: A Strategic approach/ 
John O'Shaughnessy 
 - 3rd 
 - London  Rontledge   c1995 
 - [xiii] , 749p . :  ill. Table ; 24cm . 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0415093171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ Os41c/ 1995