TY  - BOOK
AU  - O.C Ferrell
AU  - O.C Ferrell
TI  - Strategic Marketing Management
SN  - 0538828234
U1  - 658.8/ F4138s/ 1994 
PY  - 1994///
CY  - Ohio
PB  - South Western 
KW  - Marketing
N1  - Includes Index
ER  -