O.C Ferrell <br/>
Strategic Marketing Management : 
O.C Ferrell 
 - Ohio  South Western   c1994 
 - xv,404p.:  23cm. 
<br/><br/> Includes Index  
<br/><br/><label>ISBN: </label>0538828234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ F4138s/ 1994