TY  - BOOK
AU  - Peter,Paul J.
AU  - J. Paul Peter, James H. Donnelly
TI  - Marketing Management: Knowledge and Skills
SN  - 0256137277
U1  - 658.8/ P4412m/ 1995 
PY  - 1995///
CY  - London
PB  - Irwin
KW  - Marketing
N1  - Includes Index
ER  -