Peter,Paul J. <br/>
Marketing Management: Knowledge and Skills/ 
J. Paul Peter, James H. Donnelly 
 - 4th 
 - London  Irwin  c1995 
 - [xiii], 864p.:  23cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0256137277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ P4412m/ 1995