TY  - BOOK
AU  - Malhotra, N. K. 
AU  - N. K. Malhotra
TI  - Marketing Research 
U1  - 658.83/ M2948m/ 1996 
PY  - 1996///
CY  - New Jersey
PB  - Prentic Hall
KW  - Marketing
N1  - Includes Index
ER  -