Malhotra, N. K.  <br/>
Marketing Research  
N. K. Malhotra 
 - 2nd 
 - New Jersey  Prentic Hall  c1996 
 - [xxxiii], 890p. :  ill. Chart;   25 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83/ M2948m/ 1996