TY  - BOOK
AU  - Hisrich,Robert D.
AU  - Robert D. Hisrich / Michael P. Peters
TI  - Marketing Decisions for New & Mature  Products
SN  - 0-675-20647-2
U1  - 658.802/HIM 
PY  - 1991///
CY  - New York
PB  - Maxwell Macmillan
KW  - Marketing
N1  - Includes Index
ER  -