Hisrich,Robert D. <br/>
Marketing Decisions for New & Mature  Products 
Robert D. Hisrich / Michael P. Peters 
 - 2nd 
 - New York  Maxwell Macmillan  1991 
 - [xiv],516p.:  Table; 23cm.  Marketing. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0-675-20647-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802/HIM