D. W. Cravens <br/>
Strategic Marketing: 
D. W. Cravens 
 - 5th 
 - London  Irwin  c1997 
 - [xviii],670p. :  23.5cm. 
<br/><br/> Includes Index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802/ C8558s/ 1997