TY  - BOOK
AU  - W. D. Perreault
AU  - W. D. Perreault
TI  - Essentials of Marketing
SN  - 0-256-18341-4
U1  - 658.8/PEE 
PY  - 1997///
CY  - London
PB  - Irwin
KW  - Marketing
N1  - Icludes Index
ER  -